leader & artwork design for The Ring
about the leader
Director and screenwriter Frank Ketelaar set out to craft a gripping opening sequence for his new series De Ring, where key elements would unfold in a suspenseful manner. The images also convey a deeper conceptual meaning, adding to the intrigue.
Upon first viewing, the mannequins in the leader may seem like elements from the studio of the jeans brand BootCamp. However, they also serve as a powerful symbol, shedding light on how Simon objectifies women, particularly BootCamp lawyer Anna.
The blue grading is derived from indigo jeans, the colour of the typography of the orange stitching.
studies and sketches
In the creative process we created multiple studies and sketches. Here are a couple of them.
campaign artwork
The promotion team of The Ring has requested that we create artwork templates to promote their leader.
We have utilized the same colours and typography and included the main characters. Anna is positioned in the center, being admired by the men on both sides.
De Ring is a new Dutch thriller series premiered on September 5, 2024. The story revolves around Anna Hartogh, a lawyer who impulsively steals a ring from her client, Simon, a wealthy businessman. Unfortunately, her theft is caught on camera.
Simon confronts Anna with the footage and gives her an ultimatum: either she spends a night with him, or he will release the video, potentially ruining her career. This impulsive act sets off a chain of events that entangles Anna in a web of deceit, manipulation, and toxic relationships, adding a layer of emotional complexity to the story.
The series was created by Frank Ketelaar, known for his work on other successful Dutch dramas like Stuck and Betrayal. It features a strong cast, including the talented Hannah Hoekstra as Anna and the compelling Benja Bruijning as Simon, ensuring a captivating viewing experience.
