The idea for the AAP leader was developed by Karin van der Meer and Sacha Krijnen. We following the monkey named Benedict going into the house. As soon as he enters the house everything changes in a cardboard-playhouse. This cardboard plays an important role in this tv show.
We used a stop-motion style while the viewer is going through the house meeting all the main characters.
To test if and how we could fit the concept of Karin and Sacha into 20 seconds, we first made an animatic.
For the final version of the leader, we used real elements of the cardboard house, like the sofa, created by production designer Bram Doyer.