Planet X FX

Wherever your break takes you, make sure it’s Epic - with KitKat and The Lord of the Rings: The Rings of Power. Virtual Production with ICVFX were used to bring Middle Earth to life in these 2 epic commercials for KitKat.

KitKat 'Birdwatching', 30"

Shot at ReadySet Studios, with production company Wenneker Amsterdam at the helm, a seamless blend between real (on-)set pieces and virtual set extensions was achieved by the close collaboration between director, dop, production designer and the virtual art department / ICVFX crew lead by Planet X's Robert Okker:

Building a full cg forest with wind blowing through the leaves is challenging enough, to keep it real-time for VP was another challenge. But the team nailed it!
KitKat 'Library', 30"

Read and learn more on the unique approach for these two commercials by the Virtual Production / ICVFX tab.